2022/2023 “Be Reel!” Video Contest Information and Guidelines!



All students, parents, families, and school administrators are invited to attend the Street Smarts “Be Reel!” Video Contest Awards Ceremony, where finalists, winners, and prizes will be announced and presented by local elected officials.
Date:            Thursday, April 13, 2023
Location:    Danville Village Theatre & Art Gallery, 233 Front St, Danville, CA 94526
Time:            6:00pm – Refreshments / 6:30pm – Ceremony (more details to follow)


Video Submission Due Date: Monday, April 3, 2023 by 5:00 p.m.

VIDEO CONTEST THEME: “Heads Up! Phones Down!”

This year’s contest will be held from February 22, 2023 – April 3, 2023

EXCITING Prizes! (Each prize amount to be divided by 1 to 4 team members)

1st prize:               $ 500 in Amazon Gift Cards
2nd prize:               $ 350 in Amazon Gift Cards
3rd prize:               $ 200 in Amazon Gift Cards
4th prize:               $ 150 in Amazon Gift Cards


Please read all of the information on this page, which includes RULES AND GUIDELINES for entry!

Calling all directors, producers & actors! Make your own video, be on TV & win great prizes! The Video Contest offers 6th through 12th grade students the opportunity to create and educate the community on traffic safety issues that are shared online and also presented at San Ramon Valley Elementary and Middle School Traffic Safety Education Assemblies.

The Street Smarts “Be Reel” Video Contest gives San Ramon Valley students the opportunity to showcase their knowledge of traffic safety by producing public service announcements (PSAs) that educate their friends, family, and community. As a component of the Street Smarts Program, the video contest aims to raise awareness about traffic safety issues to both the students participating in the contest and those who see their work.

Middle school and high school students are eligible to participate. Participants, who can be individuals or a group of up to four students, can win prizes by creating a 60 to 90 second PSA on a specific traffic safety theme. Middle school and high school students can work together.

The overall message of your video should emphasize the theme of “Heads Up! Phones Down!” by conveying a positive safety message that inspires children and adults to be aware of their surroundings while walking or riding a bike on trails, neighborhood streets, to and from school, and in and around the community.

All students, parents, and school administrators are invited to attend the Street Smarts “Be Reel!” Video Contest Awards Ceremony, where finalists, winners, and prizes will be announced and presented by local elected officials.

Date:             Thursday, April 13, 2023
Location:     Danville Village Theatre & Art Gallery, 233 Front St, Danville, CA 94526
Time:            6:00pm – Refreshments / 6:30pm – Ceremony (more details to follow)

Finalist videos may also air on cable television.

All videos will be reviewed by the Street Smarts Program Advisory Committee in order to select the top qualifying videos, who will advance to the next round of judging by video production professionals.

Each video will be evaluated based on:

  • Content (50%): Does it follow the theme and is it persuasive?
  • Creativity (25%): Does it hold their interest?
  • Video Production (25%): Can it be viewed and heard clearly?

Videos must be within the following guidelines:

  • Length: 60 – 75 seconds maximum length
  • Size: Compressed exported video should not exceed 100MB
  • Quality: High Definition (720p)
  • Format: MP4 or WMV format
  • Audio: Dialogue should be understandable and clear. The sound in all shots should have the same volume throughout video
  • Title: Exported video should be saved with the TITLE that matches the “Be Reel!” Entry Form and Release Forms

Your video cannot contain ANY music that you do not own or have permission to use. See the section “Trademark and Copyright Frequently Asked Questions (FAQ)” later in this document.

Any middle school student (grades 6-8) and/or high school student (grades 9-12) attending a public or private school within the San Ramon Valley Unified School District (SRVUSD) boundaries, or who is a resident within the SRVUSD boundaries, can enter the contest. Contest participant is not required to attend a SRVUSD school to be eligible to enter.

While there are no limitations on the number of people who can participate on the video, only the students on record as the official video production team members (1 to 4) will be eligible to receive prizes.

Important: Use of helmets need to be properly fitted, strapped and snapped. Videos will be deducted points if the helmet is not strapped properly. Please view one instructional helmet fitting video:  Proper Helmet Fitting Video


Due to the large size of the files, please do not email the videos. Only upload to the ABOVE LINK saved with the video name. Also attach forms in same file or attach another file.

Entries and completed forms can also be mailed or dropped off at the following address: Street Smarts, c/o City of San Ramon 7000 Bollinger Canyon Road, San Ramon, CA 94583.

All videos are due by 4:00pm on Monday, April 3, 2023.

Visit Video Contest Top Winners to view past year’s finalists and top placed videos!

Entries can be individual or a team (up to four members). One entry per team or individual.

  • Each student participating in the contest must be listed on the entry form.
  • No use of copyrighted material is allowed, including background music or graphics. (See below for clarification)
  • Entries must not contain inappropriate or explicit images nor the use of profanity.


  • Make sure voices can be heard clearly and consistently;
  • Speak slowly and clearly so that all your words are understood by the audience and the judges;
  • Make sure background music or sounds do not interfere with any spoken dialogue;
  • Make sure screen text, size and display are readable;
  • Complete one Entry Form per video and all necessary Release Forms;
  • Find a Video Advisor (parent, or teacher) who is 18 years or older, and list this person on the Entry Form;
  • Feature the Street Smarts logo at the beginning and/or prominently throughout the video (logo available online at Street Smarts Logo);
  • List the members of the video production team in a “Credits” section at the end of the video. Image(s) of the filmmakers also add interest;
  • List the Street Smarts Program public partners in the video credits: Street Smarts Program partners include:

City of San Ramon
Town of Danville
County of Contra Costa Districts 2 and 3
San Ramon Valley Unified School District
San Ramon Valley Fire Protection District

  • Cover the traffic safety information clearly, concisely, and responsibly; and
  • Save your video with the name of your video that matches your Entry Form AND online submission.


  • Include matter that is subject to copyright in the video, except where it can be demonstrated to comply with applicable laws. This includes music created and owned by others. (See the upcoming section “What types of music can I use?” for more information);
  • Include children under 18 in the video unless they have completed a Release Form;
  • Film on private property unless you receive permission from the property owner(s);
  • Place any member of the production team, or any member of the public, in imminent danger, while making the video;
  • Include any obscene or indecent matter in the video; and
  • Include libelous or slanderous matter in the video.

If this video is produced within the structure of an organization or a class, do not violate any additional rules, operating policies or procedures (which may be more stringent than the limitations described above) so long as these rules, operating policies or procedures are in compliance with applicable law.

Street Smarts reserves the right to determine if the rules and guidelines are followed.

More Questions?
Visit www.street-smarts.com or contact the Street Smarts Coordinator at dpita@sanramon.ca.gov.


Tips when shooting a video:

  1. Allow an extra couple of seconds before and after your footage clips. This ensures that speech does not begin or end too abruptly. If too long, it can be trimmed in editing.
  2. Keep the light between you and the actors. Don’t shoot from a bright area indoors. Never shoot into bright sky or from a window outside (unless you are very near the glass).
  3. If your camera has an input jack, a microphone will do a better job of picking up sound than the microphone on the camera.
  4. Varied shots add drama. For example, a high shot (looking down) followed by a low shot (looking up) can add interest. A tight shot often adds sincerity or emphasis.
  5. Have fun with different settings and scenarios by being funny and creative!


Are Stop Motion or Animation Videos allowed?
Yes, as long as the video requirements are met.

What does Copyright mean?
It means the right to copy. Only the owner or creator of the work is allowed to produce or reproduce the work or permit anyone else to do so. Copyright is restricted to the expression of an idea, such as a video, but does not extend to the idea itself.

Copyright includes such things as: books, pamphlets, magazine articles, posters, poems, films, videos, plays, screenplays, scripts, music only, words and music, paintings, drawings, maps, photographs, and sculptures.

Not covered by copyright are such things as: names or slogans, short phrases and most titles, such as song titles, and factual information. However, some may be covered by trademark, such as a Giants t-shirt or a logo.

What is a Trademark?
Trademarks are used to identify the difference between products of one person or company from those of another. You cannot use things like slogans, names of products, distinctive packages or unique product shapes, such as the Nike symbol, or a t-shirt or cap with the symbol on it, a business sign in the background, a TEAM shirt, a specific car make or model.

What types of music can I use?

  1. Original music, lyrics or score, created by you
  2. Generic music that is included as part of your video production software
  3. Music from a composer or writer with approval, including by email
  4. The use of downloaded music from an online music store such as iTunes is NOT allowed

What pictures can I use?

  1. Original photos taken by you are okay, provided they do not contain trademarked or copyrighted material that you would need permission to use. Also, you need consent from the people in photos you have taken. Using a photo taken by someone else also requires permission from the photographer, as well as any trademarked or copyrighted product permission.
  2. Purchased or free photos from a stock house or graphic house can be used. For more information, go to Google and search for “free stock photos.”
  3. Pictures in print publications, like those in a magazine or on a poster, require permission from the originator, because they are copyrighted. For example, using pictures from magazines (e.g., Newsweek, The New Republic) is not allowed as those pictures are copyrighted and were purchased to use just in that magazine. Using a poster or sign produced by a company or government is NOT allowed, unless you obtain permission from the originator.

What is Public Domain?
A public domain work is a creative work not protected by copyright and which may be freely used by everyone. This is because:

(1) the term of copyright for the work has expired
(2) it is something produced by the government

In the case of government materials, it is still best to check with the originator. Material available on the Internet is NOT considered to be in the public domain. Facts from the Internet can be used, but pictures, music, etc., are restricted.

What is the Release Form?
This form is necessary to allow the Street Smarts Program, and its partnering agencies such as CTV and CCTV, to obtain the rights to the use of the video for other purposes, such as producing a compilation video of the winning entries.

Do I need to fill out a Release Form and who should sign it?
A completed Release Form is required for:

  • Each student under 18 who is involved in the production of the submitted video; and
  • Other children under 18 who appear in the submitted video.

A parent signature is required on all Release Forms or the video submission will not be considered for contest.

When I get the Release Form signed, am I signing away my right to own the video?
Yes, the Street Smarts Program, and its participating public agencies, will then own the copyright and can use the video in any manner whatsoever. However, you can use it for a resume or personal use, but NOT commercial use.

Thank you for participating and supporting San Ramon Valley Street Smarts Programs!