Advertising Campaign Contest March 18—April 12, 2013
In 2013, the "It Happens" Campaign challenged students from Monte Vista, California, Dougherty Valley, and San Ramon Valley high schools to create an advertising campaign that "sold" the many ways that students can commute to school. There were five transportation categories for the ad contest:
The ads could promote the benefits of using one of these transportation options to get to school, such as the environmental or health benefits of bicycling. The ads could also feature safety messages, such as the dangers of texting and driving or not wearing a bike helmet.