First launched at San Ramon Valley High School in November 2007, "It Happens"is a reality web-based program that captures teens, on video, recounting real life stories of those heart pounding "Oh my ____ !" near-miss (or not so near-miss) moments as either a driver or passenger in a vehicle.

The purpose of the campaign is to provide an engaging venue for dialog on the subject of driving safety.

The campaign rotates to one high school in the San Ramon Valley each year and launched with a "casting call" at California High School in October 2008 for teen automobile-related stories or “confessionals”. Seven storieswill be selected for video taping and broadcasting on www.ithappens2u.com. All stories contributed as a part of the casting call, with appropriate content, were be featured on this web site. Teens valley-wide will be encouraged to view each webisode, contribute their opinions about them, and vote for the Best Webisode of the Season.

Teens who submit stories, watch the webisodes, take traffic safety quizzes, voting for the best story, and other activities will earn points through It Happens Rewards, where teens can earn and redeem points for prizes. The more students participate, the more points they will earn for prizes including music downloads, gift cards, and more.

The campaign is a method of teaching young adults about traffic safety with voice that is engaging, in a tone that is peer-to-peer, and with an approach they can relate to - which is real, truthful and locally-based. The It Happens Rewards Program is to drive teens to the "It Happens" web site, subtly ensuring that the subject matter will achieve wide broadband exposure and acceptance.