Street Smarts was created in 2004 following the tragic deaths of three San Ramon Valley children in two separate traffic-related accidents. Realizing that traffic incidents do not stop at political borders, the San Ramon Valley community came together to create the Street Smarts program.
In its first year, the Street Smarts Program launched efforts targeted to the elementary school population through a Poster Contest. The program expanded in 2005 to reach middle school students and in 2007, high school students. The program is intended to grow and evolve as new issues relating to traffic safety surfaces.
Street Smarts gets people thinking. The purpose is to address traffic safety problems at its source: in the minds of drivers, pedestrians and cyclists.
Street Smarts brings education to the equation. The purpose is to supplement, and complememnt, the ongoing efforts involving engineering and enforcement.
Street Smarts works on different levels. The program has been promoted throughout the San Ramon Valley through a brand awareness campaign, community events, school activities and discussions, neighborhood initiatives, corporate sponsorships, banners and more.
Timeline
A highlight of Street Smarts milestones and accomplishments
June 2004:
Street Smarts Program is established by the Town of Danville, City of San Ramon, Contra Costa County, San Ramon Valley Unified School District, San Ramon Valley Council of PTAs, and community partners
September 2004:
Street Smarts Launch Event is held at Greenbrook Elementary School in Danville. KTVU's Mark Curtis emcees event, Charlotte Wood Middle School Band provides entertainment for the day.
May 2005:
First Street Smarts Poster Contest is held.
January 2006:
Second Annual Street Smarts Poster Contest is held.
May 2006:
First Street Smarts Video Contest is held, videos featured at Danville International Children's Film Festival.
January 2007:
Third Annual Street Smarts Poster Contest is held.
May 2007:
Second Annual Street Smarts Video Contest videos featured at Danville International Children's Film Festival.
November 2007:
"It Happens" teen driving safety campaign launches at San Ramon Valley High School. San Francisco Giants outfielder Randy Winn is the special guest speaker for the event.
February 2008:
"Way Out Visitors" traffic safety storybook is unveiled at Street Smarts Storybook Poster Contest Awards Ceremony.
